FUMI™s at Paperdoll…

When out for dinner or functions, where to place your bag is always a problem. The common options would be to place it on the table, on your lap, behind you on the chair or *shudder* on the floor. If you’re like me and like to carry quite a sizeable bag, all of the options above aren’t exactly very practical (not to mention attractive to snatch thieves), which is why pursehooks were created – they’re easy to use, just slip them onto the table, and your bag is tastefully kept out of harm and dirt’s way.

However, one big problem is trying to find them in your bag – I for one always end up scrabbling at the bottom of my bag for it, or have a problem trying to REMEMBER to bring it out with me. So when I saw these at Paperdoll, I was all atwitter…the Je’Marie Purse Hook, or more well-known as the FUMI™ (Fashionable Unique Multi-purpose Innovation).

The FUMI™ is designed to keep your handbag off the ground and at the same time makes it easy to find and stylish to boot. It’s also eco-friendly, since each purse hook is made out of recycled metal and is fully backed with 100% recycled rubber to help it secure to table surfaces.

The rubber grip at the back of the purse hook


You can use the FUMI™ in three different ways…


As a bracelet


As a handbag accessory – if you want to, you can even add charms to personalise it. :)


And of course, it’s primary purpose...as a hook for your purse/ handbag.

Don’t worry, I’ve been assured that they can handle weights of up to 5 kilos which is plenty for a purse/ handbag. Let’s face it, if your bag weighs more than 5 kilos, it should be more of a hand carry luggage rather than a shoulder bag! LOL...

There are a variety of designs available to suit most tastes, so it really depends on what catches your eye...hehe...just take your pick!

Snakeskin texture in brown or black


Shiny surface in gold and bronze (there’s also silver, which is not pictured here)


Animal print – leopard, zebra with gold or silver metal

The full range of FUMI™ purse hooks are available at Paperdoll Boutique, and retail at RM105 each.

Paperdoll Boutique
Lot L1-43, 1st Floor,
Tropicana City Mall,
Jalan SS20/27,
47400 Petaling Jaya